Instagram & Facebook Messenger — Product Launch Motion Assets
Designed and animated motion assets supporting a Messenger feature update across Instagram and Facebook. The work focused on clearly communicating new functionality through concise, system-driven animations adaptable across platforms.
Role: Animator / Designer
Studio: BUCK
Client: Meta (Instagram & Facebook)
Scope
Product launch motion assets
Messenger feature update animations
Cross-platform delivery for Instagram and Facebook
Responsibilities
Motion design
Feature animation execution
Visual consistency across platforms
Constraints
Clear communication of new features
Platform-specific UI requirements
Adapting motion for multiple placements and formats